Making lemons out of lemonade of their quest for the right citrus cookie, the Lady Scouts have launched a candy new providing on their 2020 menu: Lemon-Ups.
Beginning Tuesday, the Scouts started promoting the crispy lemon cookie “baked with inspiring messages to elevate your spirits.” As impressed by the Scouts’ entrepreneurial values, the cookies are stamped with phrases like “I’m a go-getter,” “I’m a frontrunner,” and “I’m an innovator,” per a press release.
The Lemon-Ups cookies, which can be found in choose markets, will likely be changing Savannah Smiles, a lemony cookie which debuted in 2012, Thrillist studies. The Savannah Smiles have been preceded by the Lemon Chalet Cremes, which left the lineup in 2010.
A spokesperson for the Girl Scouts cited “taste developments” and client demand for the seemingly frequent substitute of its lemon cookie varieties.
“GSUSA works intently with its licensed bakers to interchange cookies and convey new ones into the combo primarily based on gross sales, taste tendencies, and client preferences. The timeline for introducing new Girl Scout Cookies varies, however previously 10 years we’ve had thrilling new cookie information to share each 1-2 years,” a consultant for the Lady Scouts of the USA (GSUSA) advised Thrillist.
As well as, the Scouts have additionally unveiled “refreshed packaging” for its cookie containers in 2020, with imaging that displays the “superb experiences cookie earnings make potential for ladies,” equivalent to tenting, canoeing, designing robots and extra.
“Everybody loves Girl Scout Cookies — however this system is about a lot greater than cookies,” GSUSA CEO Sylvia Acevedo stated in a press release. “Women find out about entrepreneurship as they run their very own cookie companies. The necessary enterprise and monetary literacy expertise women be taught by means of this system are confirmed to construct their management abilities and place them for achievement sooner or later.”